Amra Olević Reyes

Amrezy, born in Montenegro and raised in the vibrant energy of New York City, is a trailblazer in the content creator space, setting trends and breaking barriers since launching her Instagram journey in 2011. With a keen eye for beauty, fashion, and
lifestyle, she has not only inspired millions worldwide but also defined what it means to influence a generation.

Over the years, Amrezy has worked with some of the biggest names in the industry, collaborating on iconic product lines with Anastasia Beverly Hills, PrettyLittleThing, and Bellami Hair. Her collaborations with Anastasia Beverly Hills, including their groundbreaking palettes and highlighter, became instant bestsellers, selling out in Sephora and major retailers globally. Each product collaboration under her name has been a resounding success, reflecting her impeccable taste and deep understanding of her audience.

As a pioneer in the influencer industry, Amrezy has paved the way for countless creators while continually evolving her brand. Her bold, unapologetic style and authenticity have cemented her as an enduring force in the beauty and fashion world, leaving an indelible mark on the industry and her audience alike.